Who I am
I'm a Creative Director who goes full geek mode on research.

What I've done
I’ve spent most of my career helping brands figure out what they really stand for—and then making sure that idea holds up in the real world.

I’ve led brand and creative work across large, cross-functional organizations, partnering closely with teams across marketing, product, and beyond. I tend to stay close to both the thinking and the execution, helping teams align around a clear narrative and then carry it through in a way that actually sticks.

What excites me
Connecting with humans who are genuinely happy to hear what we have to say. Because the thing we are saying is genuinely interesting and relevant to them and not soulless clickbait.

When I do my best work
When I know a lot about a company—its history, customers, competitive landscape, where it could go and where it falls short.
When teams embody a spirit of curiosity and confidence in what we can do for the brand.

What I avoid
Leadership that creates competition, fear or scarcity. It shows up in the work every time.