Who I am
I'm a Creative Director who goes full geek mode on research.

What excites me
Connecting with humans who are genuinely happy to hear what we have to say. Because the thing we are saying is genuinely interesting and relevant to them and not soulless clickbait.

When I do my best work
When I know a lot about a company—its history, customers, competitive landscape, where it could go and where it falls short.
When teams embody a spirit of curiosity and confidence in what we can do for the brand.

What I avoid
Leadership that creates competition, fear or scarcity. It shows up in the work every time.