STARBUCKS
HOLIDAY CAMPAIGN
We were looking for a way to put a modern spin on our holiday campaign without losing the human touch that's iconic to Starbucks. Our tagline, "Merry Coffee," gave the campaign a lighthearted and cheeky feel, and the cup designs and patterns brought a new level of sophistication to the season.
Creative Direction—Social, TV, In-store, Digital
TV
Social
STARBUCKS
FALL CAMPAIGN
Launching in the height of the pandemic, our goal was to create a welcoming fall experience for all, no matter what that looked like. For those who were venturing out to our stores, our warm and optimistic colors alongside sweet sentiments invited them to have a fall experience right in their cup. For those who still weren't leaving the house, we brought the comforts of the season right to them through ASMR-like experiences in social.
Creative Direction—In-Store, Social, Audio, Digital
Results: On launch day Pumpkin Cream Cold Brew was 40% over forecast. In social we saw a 30% increase in social conversation overall, the highest social engagement for a product in Starbucks history and 75% more shares than the previous year.
In-Store Signage
Social + Hotline
Main Menu
Pumpkin Mantras
Flannel
SOCIAL MINI CAMPAIGNS
First Day of Fall
National Coffee Day
STARBUCKS
PSL PUMPKINHATCH
LIVESTREAM
With plateauing sales, PSL needed a way to get some fresh attention and connect with new customers—and we knew if we got our super fans excited enough, the word would spread. Our plan—tease the anticipated launch date of PSL with a first of its kind live PSL hatching. With events planned every hour for four days, there was something for everyone. Including some dazzling home shopping network items and a lot of puppies.
Creative Direction—Campaign Concept, Creative Strategy, Social Posts
Results: 84 hours of content, 21 million people reached, 137% increase in social conversation, sales +4% over forecast, 3 Gold ADDY awards
STARBUCKS
APRIL FOOLS
Starbucks was looking for a playful way to connect with customers for April fools. Our challenge was to find a story to tell that was fun but didn't stray too far from the core brand—we wanted to humor and delight but not actually convince anyone of anything. We found through social listening that #LateWithStarbucks had been trending and was just begging to be parodied. We created this video to live on social platforms, but due to covid it never went live.
Creative Direction—Video Concept, Script, Casting, Art Direction