MICROSOFT
COMPANY MEETING
Known for their somewhat dry company meetings, Microsoft hired us to look at the event holistically and find ways to engage their audience in new ways. We cut down on the executive speeches and focused on new developments and products—shining a light on the teams that created them. The execs that did present, gave direct, honest, conversational speeches that spoke to their employees in a more relatable way than previous years. We juxtaposed the high tech stuff with the ultimate late adopter, Amy Sedaris—who only recently got a cell phone—her goofy antics and self-deprecating humor was the ultimate ice breaker, providing welcome comic relief.
Copywriter—Meeting Theme, Interstitial Events, Scriptwriting
